How Review Sites Make Money
27/01/10 10:23 Filed in: review sites | Affiliate marketing
Read this article on EzineArticles.com
If you're keen on attempting to make money on the internet, you will have probably heard about 'review sites', typically where a person 'reviews' three or four products. These products usually are focused around a certain topic, such as 'making money', or 'dog training'. Remember, those are examples!
If you've been told that review sites make money (through affiliate sales), then you are correct, and they are a very effective way of getting sales. This is how it works: A potential customer has heard of a product, enters the name and the word 'review' into a search engine, and comes up with a list of results. The first link he clicks on offers a short and small review of a product, comparing it to a couple of others. In the purchasers mind, this product seems like a good deal (better then others), so he clicks the link, buys the product, and the 'reviewer' is given a cut of the sale.
Or, it can work the other way: A person doing a search for a product, stumbles across the review site, and discovers that other products (often priced higher) are better. He agrees, and purchases the other products. Same deal, the 'reviewer' gets a cut of the sale.
If you're wondering why I keep putting the word 'reviewer' in quotation marks, that's because often these people haven't actually used the product in question, they have simply gathered a bit of information about using a search engine.
But why do these sites keep making money? Marketing is all about prying on human emotions and instincts. And this is why the technique works: People trust things written by people. For example, you're at a rally, about politics (or something), and you're outside the buildings in question. Even though there is a big sign saying something quite nice on the building, there is word in the street that it's false and you should believe something else. What are you going to believe? The word on the street is most likely to be the one you trust. Funny, eh.
These 'reviewers' make money using the special link which all internet marketers use which track your sales.
Using review pages is a great way to win trust with your visitor, and gain sales.
Read this article on EzineArticles.com
If you're keen on attempting to make money on the internet, you will have probably heard about 'review sites', typically where a person 'reviews' three or four products. These products usually are focused around a certain topic, such as 'making money', or 'dog training'. Remember, those are examples!
If you've been told that review sites make money (through affiliate sales), then you are correct, and they are a very effective way of getting sales. This is how it works: A potential customer has heard of a product, enters the name and the word 'review' into a search engine, and comes up with a list of results. The first link he clicks on offers a short and small review of a product, comparing it to a couple of others. In the purchasers mind, this product seems like a good deal (better then others), so he clicks the link, buys the product, and the 'reviewer' is given a cut of the sale.
Or, it can work the other way: A person doing a search for a product, stumbles across the review site, and discovers that other products (often priced higher) are better. He agrees, and purchases the other products. Same deal, the 'reviewer' gets a cut of the sale.
If you're wondering why I keep putting the word 'reviewer' in quotation marks, that's because often these people haven't actually used the product in question, they have simply gathered a bit of information about using a search engine.
But why do these sites keep making money? Marketing is all about prying on human emotions and instincts. And this is why the technique works: People trust things written by people. For example, you're at a rally, about politics (or something), and you're outside the buildings in question. Even though there is a big sign saying something quite nice on the building, there is word in the street that it's false and you should believe something else. What are you going to believe? The word on the street is most likely to be the one you trust. Funny, eh.
These 'reviewers' make money using the special link which all internet marketers use which track your sales.
Using review pages is a great way to win trust with your visitor, and gain sales.
| To learn about my favourite place to learn how to make money (review sites included), download my free eBook below! |
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